Using this capability in Azure Traffic Manager, you can now direct user traffic to specific endpoints based on the geographic location from where the requests originate. A good use case for this would be to direct users to a localized/language/feature specific web-site that is customized towards that specific region. Or even further, you can route users to an Azure Web site that is hosted in a closer data center.
Region granularity includes:
- World – any region
- Regional Grouping – Africa, Middle East, Australia/Pacific, etc.
- Country/Region – Ireland, Peru, Hong Kong SAR, etc.
- State / Province – USA–California, Australia–Queensland, Canada-Alberta, etc. (Note: This granularity level is supported only for states / provinces in Australia, Canada, UK, and USA)
Setting this up involves creating Traffic Manager profiles and Endpoints in the Azure Portal.